Cute, Quaint, Hungry And Romantic: The Aesthetics Of Consumerism Review

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Cute, Quaint, Hungry And Romantic: The Aesthetics Of Consumerism ReviewThere are some thought-provoking ideas here about the aesthetics of pop culture, and interesting mini-histories of topics such as changes in the shape of popular teddy bears. Harris's short essays are entertaining and well-written, but fall far short of the academic lit-crit standards to which they aspire.
The subject matter is clearly inspired by Susan Sontag's wonderful essay "On Kitsch," but Harris never lives up to Sontag's reading breadth or intellectual relentlessness. Links to other theory, besides a shallow few pop-theorists, are nonexistent. The essays, in exchange for their commendable brevity, don't explore their subjects very deeply, yet sometimes contain so little core content that they manage to be repetitive even in the few pages they are allotted.
Many of Harris's examples seem ad-hoc: why did he pick this specific movie to dwell on for a few pages, instead of another one that may disprove his point? He often quotes without attribution, confusing the reader with quotation marks around sentences or passages whose original sources remain unattributed. And lastly, despite the year 2000 copyright, many of these essays are clearly ten to twenty years old. They talk about "new" phenomena such "Miami Vice," "L.A. Law," and touch-tone telephones.
Lastly, Harris is a bit of a lit-crit Holden Caulfield. To him, everything is fake, stupid, and contrived. He doesn't like anything or anyone. Do you eat hamburgers? Harris will tell you that you're a stupid fawning corporate slave. Do you shun hamburgers? You're also a stupid fawning corporate slave. This gets tiresome after a while, especially in light of Harris's tendency to over-state his argument, and exaggerate some minor aspects of relatively benign things. What is genuine or admirable? Nothing at all, it seems. (And that kind of nihilism Harris would probably also condemn.)
But this is a fast read, and therefore may be worth your time. Its small insights -- such as the ethic of "post-counterculture" present in the film Thelma & Louise -- make the whole book worth it. Not a masterpiece, but wortwhile anyway.Cute, Quaint, Hungry And Romantic: The Aesthetics Of Consumerism Overview

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