The Beatles: Image and the Media Review

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The Beatles: Image and the Media ReviewDr. Michael R. Frontani's book: "The Beatles: Image and the Media" provides a brilliant insight into the Sixities co-energizing forces through which the Beatles shaped the American popular culture, and the way the latter transformed the Beatles into a universal phenomenon. In the best tradition of Erik Barnouw's "Tube of Plenty," Frontani brings to light the political context and the role the media played as they first challenged, and later celebrated, the revolutionary and creative soul of the Beatles. The book, furthermore, is not merely an historical account of the engagement between the Beatles and the American media, but also an inspiring demonstration of the creative power contained within the original tradition of the American intellectual life. Through their engagement with America's open-ended universe in which, as Emerson observed, "the only sin is limitation," the Beatles were transformed from a local European sensation into universal prophets of the new age. Frontani is correct in describing this engagement as "the Twentieth Century's Greatest Romance." The book is well researched, creatively written, and destined to become a milestone in the ongoing scholarship and inquiry into America's contemporary popular culture. The book's well painted picture of this unique and dynamic period should be of great interest to all serious scholars of music history, media studies, American popular culture, and for all serious students of the Beatles's music and creative imagination. In particular, Frontani's book must be essential to anyone who wishes to understand the political and social upheaval of the Sixties in America, the role the Beatles played in the anti-war movement, and the profound consequences which still shape our contemporary experience. Together with the poet we still hope for "Strawberry Fields Forever."
Yoram LublingThe Beatles: Image and the Media Overview

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