Tailgating, Sacks, and Salary Caps: How the NFL Became the Most Successful Sports League in History Review

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Tailgating, Sacks, and Salary Caps: How the NFL Became the Most Successful Sports League in History ReviewThis book serves as a functional primer for NFL fans eager to learn the history of the NFL from a business and organizational perspective. However, the author falls short of providing any sort of novel and intellectually-stimulating critical analysis of the league. The writing style is so formulaic and dry that it quickly grates on the reader. Bottom line: this book does great with recounting facts and providing a detailed overview of the NFL's history as a business, enough to make me glad I'd read it. But it wasn't a very enjoyable read.
As a diehard NFL fan, I was thrilled to find out about this book because I'd been looking for a book that 1) would explore the NFL history from a business and organizational perspective 2) would provide independent, critical analysis of the NFL and 3) would do so with intellectual flair, rigor, and creativity.
Having read the book, I now feel that I have an understanding and appreciation for the business and organizational history of the NFL. Yost does a good job highlighting the key business decisions and agreements that have shaped the NFL into the organization it is today, and weaving personal profiles of relevant managers, commissioners, and television producers.
He also has a knack for writing in easily digestible tidbits. Each chapter is broken down into smaller, clearly delineated sections, which helped keep the pace of the book moving forward.
These sections were important for me, because I found his writing style to be grating after a few chapters. He tends to write sections and paragraphs following a simple formula: a statement/claim in the first sentence is backed up by a recitation of evidence: either facts, multiple examples, or quotes attributed to relevant people.
Although this is a no-nonsense approach, and clearly demonstrates that the author doesn't make any wild, unsubstantiated claims, it got old and annoying for me quick.
It was a bit grating on the brain when he'd back up statements with language and quotes that read as if they were lifted straight from league or team press releases. For example, in a section describing league merchandising and the consolidation of official league clothing into a single license awarded to Reebok, the author writes (p. 130) "Reebok develops polo shirts for warmer days, light jackets and sweaters for fall-like weather, and thick parkas for late in the season. Even the NFL's bulky winter wear is more stylish today, and as well-branded."
Halfway through the book, I thought it was going to be entirely a book of celebratory worship. "Gee whiz, hooray for the amazing NFL and their genius decisions and incredibly rich history of brilliant commissioners." But the sole injection of criticism on the part of the author comes from his views on stadium financing. Chapter 9 seems to have been written by a different person, a Bizarro Yost able to find fault with his subject. He makes a convincing case that the NFL vastly overstates the economic benefit of stadium construction, ensuring that public stadium financing results in a net economic loss for the local community and its taxpayers.
In any case, I'd learned a lot about the league when I was done with the book. But I can't help but think that there are a lot of interesting stories about the league's past that weren't covered, perhaps because they put the league in a bad light, and Yost was weary of stirring skeletons too deep in the NFL closet. And the book was hampered by the author's dry, repetitive structure and writing style. I was glad to get the facts, I just wish it were a more fun and engaging read.Tailgating, Sacks, and Salary Caps: How the NFL Became the Most Successful Sports League in History Overview

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