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Latinization of America: How Hispanics Are Changing the Nation's Sights and Sounds ReviewLatinization of America -The book is a real eye opener. It's astounding to learn the impact that the Hispanic population growth is having on the entertainment industry (as well as corporate America). Eliot Tiegel has a command of the subject matter; the book comes across as meticulously researched and gives a real education on the growing influence of this segment of the population.
Full of personal accounts, hard facts and solid news reporting, the book gives the reader an understanding on how the changing demographics translate into more radio stations switching to Spanish formats, increased budgets for advertising aimed at this audience, the emergence of more crossover artists, etc, and the effect this is all having in every area of show business.
Who better than an entertainment journalist who's had a front row seat to all things film, music, radio & television to chronicle the history & inroads of Latin entertainment in the US? And it's the readers who reap the benefits of his 45 years in the business. This book is an important first of its kind, certain to be the go-to reference for years to come.
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